#TAKE A BREAK KITKAT FREE#
#TAKE A BREAK KITKAT CRACK#

The term Break has a double meaning that suited it perfectly to the product. The campaign is now live with 30’, 15’ and 6’ social and digital video, and 30’ audio and podcasts. The story of Kit Kat’s slogan Have a Break have a chief thinker: Donald Gilles at the JWT London advertising agency in May 1957. I think we all agree from the outcomes, AI won’t replace jobs in our industry any time soon without some real watch outs.” Says Melanie Chen, head of marketing confectionary, Nestle: “We’re all for creating more opportunities to ‘have a break’, so when Wunderman Thompson asked us if we could let AI generate our next round of advertising content, we couldn’t pass it up.

#TAKE A BREAK KITKAT CRACK#

So, we thought we’d have a crack at it ourselves and poke some fun at AI – while we can.” KitKat has breaks, and AI gives us more of those. Says João Braga, chief creative officer at Wunderman Thompson: “AI is revolutionising our industry and beyond, but the reality is not every brand has something relevant (or fun) to say on that space. The results weren’t perfect, but it meant the fingers everyone needed to lift were mainly chocolate ones.

Those scripts were used to prompt an image generator, resulting in some ‘almost ok’ images. Some pretty generic briefs like: ‘Write a KitKat ad the way Gen Z speaks’, ‘Write a KitKat ad about gamers’ and ‘Write a KitKat ad about the latest trends’ generated some half-decent scripts. So in 2023 as AI becomes increasingly open to everyone, KitKat has recognised a perfect opportunity to take its own advice and let generative AI take the lead on its latest campaign via Wunderman Thompson, so it could have a break.

Try KitKat Pops to enjoy a longer break than usual.KitKat has championed breaks for more than 65 years.

#TAKE A BREAK KITKAT FREE#

KitKat Pops are now available in 170g bags for grazing at home and new 70g cartons for grazing on-the-go! Find KitKat Pops in chocolate aisles near you. Get your chance to win a free Kit-Cat Klock (and other fun prizes) Enter your email address and spin Kit-Cats fun wheel of prizes. However you break, KitKat Pops are the perfect snack to help you take a longer break'. A break might look like sitting in front of the TV, going for a walk or even just scrolling through social media. 'It might not be as simple as a 5-minute pause from their daily routine. 'As our new generation of KitKat fans evolve, so does what it means to take a break,' says Coller. These deliciously light, perfectly poppable pieces allow Canadians to take longer-lasting breaks than they would with KitKat bars. KitKat Pops were created to encourage breaking over an extended period of time. KitKat Pops provide the same crispy, satisfying crunch you know and love of the classic four-fingered KitKat bar. 'We wanted to launch this innovation in a bold way, knowing that for our fans, the only reason why they would ever take a break from KitKat bars, would be to try something new and exciting from KitKat.' says Riona Coller, Marketing Leader, Everyday Confectionery at Nestlé Canada. This product innovation is also available in Coffee Crisp. KitKat Pops, which are available in classic milk and hazelnut flavours, are the latest product innovation for the brand. But last week, KitKat Canada shocked fans by asking them to actually 'take a break' from their bars.Īfter spotting a massive billboard at Yonge-Dundas Square and several cryptic social media posts from the brand and social creators, KitKat fans were eager for answers, even taking to Instagram and TikTok comments to share their thoughts 'Saying I can't have it makes me want it more!', 'Now I want a KitKat' and even, 'Is KitKat breaking up with me?'.Īfter speculation as to why KitKat Canada would ask Canadians to take a break from KitKat instead of taking a break with KitKat, the brand revealed that the pause from its own bars was in order to usher in the launch of its newest product: KitKat Pops. TORONTO, Ap/CNW/ - Taking a break and having a KitKat bar famously go hand in hand. New product from KitKat encourages Canadians to take longer breaks in any way they'd like

Take a break kitkat